CoLab has joined forces with Prograd, the financial literacy platform for Gen Z, as a specialist recruitment partner to expand the Gen Z membership within CoLab.

CoLab brings agencies, brands and consumers together to address the growing respondent quality problem. The collaboration is founded by Verve as a new vision for the industry to find a better way to access human truth, sustainably.

Using these high-quality Gen Z voices, along with curated content and trusted data, Verve has also created AI-driven ‘Gold Standard Gen Z Simulations’. Such AI-personas will help to overcome challenges brands experience when accessing this hard-to-reach group and is the first of many simulations that Verve will create using CoLab.

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