Verve have recruited Sophie Goddard as Executive Director to lead the development of CoLab – a new model to address respondent quality challenges widely seen in the market research industry.

Goddard brings a wealth of commercial experience and strategic thinking to Verve. She joins from Savanta where she was part of the senior leadership team and was responsible for leading and developing a high performing commercial team. Prior to that she has held senior positions at Zappi, Medallia and LivingLens and at Verve will be responsible for the overall strategy and growth of CoLab.

Goddard comments: “I’m thrilled to have joined the Verve team – CoLab represents a real shift towards sustainable research and high-quality data where we put the respondent at the heart of everything we do.”

CoLab represents a new model for sustainable research. By creating experiences that are interesting and engaging it offers something which people want to be part of and continue to participate in!

Andrew Cooper, CEO and founder of Verve, and previously co-founder of online access panel company, Research Now, comments:

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